Mac meets Intel with an uninspired spot and Jack Bauer

&Have you seen the new ad for the Mac now running on an Intel processor yet? When I first saw it I really liked it. And I still do – but not as much anymore. Although at first tons of websites reported that the idea for the video was stolen from a musicvideo by The Postal Service, people later found out that it isn’t, at least legally. It’s simply done in the same way by the same director. (EliteProductions has published a comparison video that clearly illustrates the spot is copied.) I understand Apple really liking that video ’cause it is damn cool, but why the heck did they copy the whole thing nearly frame per frame for their ad?

The Postal Service at least didn’t know anything about this, as on their website it says:

It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.
– Ben Gibbard, The Postal Service

But now comes in the reason why I still like that spot: the guy talking about the “Intel chip,” that, for years, “has been trapped in dull little box, dutifully performing dull little tasks when it could have been doing so much more” is Kiefer Sutherland, the actor that plays Jack Bauer on the ingenious hit series 24. I love this guy (only as an actor of course), and I’ve been fascinated by his voice since he played the assassin in Phone Booth, where he only talks on the phone throughout the whole movie without ever appearing on screen, except for a single scene at the very end, so the audience has nothing but his voice to imagine the character. That voice really bound me to the movie. That’s also the reason why I really hate the German dubbing of the series 24 (although I hate – German – dubbing in general).

If not for the director’s genius, than for this great voice.

4 thoughts on “Mac meets Intel with an uninspired spot and Jack Bauer”

  1. German dubbings are still good if you compare to the french ones :)

  2. Depends on your definition of “good”. :) For what concerns the French, I hate the fact that they keep on adressing each other formally even when they are best friends or married, but for what concerns analogous dubbing, I like the French one better. Often it is not even possible to say the same thing in German with as few words as in English, but as they have to keep it mouth synchronous it’s quite difficult for the Germans.
    I also hate the fact that the Germans have more than one dubbing firm, so only the big Hollywood actors always have the same voice. It’s really irritating watching two movies with the same actor and he’s got a different voice in each film.
    Perhaps I also like the French better because they are much faster in dubbing, they often show they same season of a tv series at the same time than in America (last year Smallville was broadcast with less then a month difference in France, same thing for Charmed).
    Luckily, today we have the possibility of watching the series in original, which finally, is the best. And compared to the original, so far I have hated all dubbings. :)

  3. I’ve never seen the ad on tv. Is it being broadcasted on any well-known tv channel we can receive in Luxembourg?
    (Oh Gott do si lo bestemmt lauter Fehler dran hehe)

  4. I don’t think so, at least I haven’t seen it on tv yet. The only channel that could broadcast it, is CNBC where I’ve already seen some Apple ads.

    (Du dierfs Comments och roueg op Lëtzebuergesch schreiwen. :) Sou schlecht ass däin Englesch awer net.)

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