&Have you seen the new ad for the Mac now running on an Intel processor yet? When I first saw it I really liked it. And I still do – but not as much anymore. Although at first tons of websites reported that the idea for the video was stolen from a musicvideo by The Postal Service, people later found out that it isn’t, at least legally. It’s simply done in the same way by the same director. (EliteProductions has published a comparison video that clearly illustrates the spot is copied.) I understand Apple really liking that video ’cause it is damn cool, but why the heck did they copy the whole thing nearly frame per frame for their ad?
The Postal Service at least didn’t know anything about this, as on their website it says:
It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.
– Ben Gibbard, The Postal Service
But now comes in the reason why I still like that spot: the guy talking about the “Intel chip,” that, for years, “has been trapped in dull little box, dutifully performing dull little tasks when it could have been doing so much more” is Kiefer Sutherland, the actor that plays Jack Bauer on the ingenious hit series 24. I love this guy (only as an actor of course), and I’ve been fascinated by his voice since he played the assassin in Phone Booth, where he only talks on the phone throughout the whole movie without ever appearing on screen, except for a single scene at the very end, so the audience has nothing but his voice to imagine the character. That voice really bound me to the movie. That’s also the reason why I really hate the German dubbing of the series 24 (although I hate – German – dubbing in general).
If not for the director’s genius, than for this great voice.